Online Marketing
Online marketing is the application of marketing a company’s services, products and brand via the internet. The most common forms of internet marketing involve online advertising, brand representation, search engine optimization and email campaigns. Other more in-depth online marketing initiatives involve website traffic analysis and CRM.
| ZENON.com - Search Engine Optimization | |
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Since 2004 I have been charged with ensuring that ZENON.com appears at the top of major search engines for various key phrases in the company. This process was closely related to the re-design of ZENON.com as the website’s existing code structure was not suitable to attain the rankings required. Through careful analysis of search engine behaviour and site design, ZENON now ranks very high on a variety of search engines for keyphrases that are closely related to target markets. |
| ZENON - Email Marketing | |
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In 2006 ZENON decided to launch an online newsletter campaign. Through opt-in subscription on the corporate website, over 1500 subscribers have been collected within the first few months of the campaign.
For this project the opt-in subscription process was integrated with the company’s in house CRM solution through ASP.NET and MS-SQL Server. Newsletter creation was done through Adobe Photoshop, XHTML and CSS |
