Google Adwords Tweaking October 25 2011
These may seem like not a big deal, but they are! After speaking with the Google Energize team about these points, my eyes have been opened. Take the time to optimize your adwords account!
- Add negative networks : Make sure to add domains / urls that you don’t want your add shown on
- Add negative keywords : Keywords > See Search Terms > All (behold all the words you DON’T want!)
- CTR : If you are not getting the 1%, time to refine. Use the keyword tool to find out why!
- Negative Topics! (topic exclusions)
